A Product Packaging Redesign

UpSlope, a brewing company local to Boulder, Colorado, was looking for a refresh in its package design. Through the process of designing, I wanted to give it a new life, but still be recognizable. The logo became abbreviated to cut out unnecessary elements and the sleek line iconic to UpSlope became a mountain slope. The exposed aluminum and bold lines appeal to Boulderites whose aesthetics are typically centric to raw elements and nature.

logo example 1 example 2 example 3 example 4 mock 1 mock 2